In deciding whether to link to an external web site, Seekers Church considers whether the proposed link is relevant to the call and ministry of Seekers Church; it has a good reputation and reliability for accuracy; its content is distinguished from its advertising; it identifies its sponsorship and financial interests; it requires any registration, fees, or purchases; and, if it collects users’ personally identifying information, whether it informs users how it will use and protect such information from improper disclosure.